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Haier Group: Corporate Profile

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400-699-9999

999999999

Website

https://www.haier.com/contact-us/

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Founded in 1984, Haier Group is a leading global provider of smart living and digital transformation solutions. Guided by the vision of "More Creation, More Possibilities," Haier is committed to co-creating infinite possibilities for better living with global users and for industrial development with ecosystem partners. As an iconic company in the real economy, Haier has transformed from a small, insolvent factory into the world’s only IoT Ecosystem Brand ranked in the Kantar BrandZ Top 100 Most Valuable Global Brands for eight consecutive years (as of 2026).

Strategic Positioning & Ecosystems

Haier adheres to a user-centered approach and original innovation, having established six major industrial ecosystems:

‌Smart Home Ecosystem‌
‌Comprehensive Healthcare Industry Ecosystem‌
‌Digital Economy Industry Ecosystem‌
‌Robotics Industry Ecosystem‌
‌New Energy Industry Ecosystem‌
‌Automotive Industry Ecosystem‌

The group operates on the principle of "Human Value Maximization," fostering an open ecosystem where boundaries are broken to enable collaboration among users, employees, and partners. This model drives the Rendanheyi management philosophy, aligning employee goals with user needs to stimulate creativity and vitality.

Global Scale & Operations

Haier maintains a robust global footprint with:

‌R&D:‌ 10 R&D centers and 71 research institutes worldwide.

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